Cable nets mine SXSW energy

Bravo takes 'Watch What Continues Live' to SXSW with host Andy Cohen and TaskRabbit, an internet site for services including bartending. SXSW keeps cooking for fans, customers South by Southwest can be a three-headed monster turning around film, music and interactive, there's however another thread that winds using the festival: cable systems.Cablers including IFC, Bravo, MTV and VH1 are utilizing the fest's wired aud to push brands for instance "Top Chef" that stress their interactive character. The fest's growing concentrate on comedy offers an all-natural tie-together with cable comedy designers for instance IFC and Comedy Central, which hosts the "Workaholics" house party March 16 in Austin. The nets start to see the festival just like a prime place to attain both fans as well as the designers of that's indie, fresh and appealing to the 18-49 demographic. "The festival is ongoing to develop a great deal. It's where people go after they launch tales about interactive things, not just to be heard with the press, but furthermore with the fans. It's incredibly social and viral," mentioned Bravo senior V . p . of marketing Ellen Stone.People visit SXSW to uncover what's new, she mentioned, which dovetails in what she calls the net's early adopter audience. Bravo's activities in Austin are known as to interactive late evening series "Watch What Continues Live." The show, situated by Bravo professional Andy Cohen, can have a panel on transmedia with "Top Chef's" Tom Colicchio, which is joining as much as advertise TaskRabbit, an online service that will help people uncover assistants to accomplish various chores. Bravo may even take advantage from the interactive conference to create statistics around the introduction of second-screen viewing. Getting a show like "Top Chef," "the (viewing) experience cannot be complete without prone to another platform," mentioned Stone. On Saturday, professionals from Bravo, MTV and Food Network will consider ale social networking to operate a vehicle TV ratings through the Interactive section panel @TVEngagement.IFC, a sponsor in the festival, hosts the Crossroads house within the Vice Bar on Austin's sixth Street, with five days of comedy and music including Delta Spirit and Produced to Spill. IFC senior V . p . of marketing Blake Callaway mentioned the web will there be because the festival "includes my way through independent culture -- film, music, comedy." Funny customers are progressively crucial that you IFC, which sees SXSW just like a place to locate and showcase emerging names. Knowing what's funny is really a type of social currency for youthful males, mentioned Calloway. While MTV and VH1 are actually heavily mixed up in music part of the fest for any very long time, VH1 may also be prominent inside the film area, due to the festival's strong selection of music-focused docus. Two VH1 documents are screening, "Marley" and Snoop Dogg-read "Uprising: Stylish Hop as well as the L.A. Riots." A sneak take a look at docu "Downloaded: Digital Revolution" features a panel with Napster founders Shawn Fanning and Sean Parker.MTV Group prexy Van Toffler mentioned the web elevated its participation within the music fest by beginning the Woodie honours a year ago. It's a good option to hold the music activity kudos that's selected on by college auds, Toffler mentioned, since many bands are available to do, including Imagine Dragons and Santigold. MTV also streams concerts within the Hive house music venue within the fest. "It's a great way to consult with artists, fans as well as the industry," mentioned Toffler. Despite the fact that Bravo is relevant the transmedia way of getting audiences connected with Tv shows, MTV will announce an idea to help artists connect directly utilizing their fanbase. Toffler will unveil the forthcoming professional-artist initiative and platform just like a Featured SXSW Music Speaker on Thursday. "We will create a home for artists,Inch he mentioned. Contact Pat Saperstein at pat.saperstein@variety.com

Art galleries maneuver into cloud technology

Studio professionals spoken concerning the opportunites given with the further implementation of cloud technology simply because they try to pin lower a digital media enterprize model and styme piracy through the Hollywood IT Summit at Pepperdine College Friday."There's great chance to operate a vehicle lower costs and improve implementation of services," The brand new the new sony CIO Steve Andujar mentioned, adding the cloud may also be rewritig the means by which art galleries create and deliver content.Round the production side, filmmakers are often using 10s of petabytes cost of information simply because they mine the most recent digital and 3d technologies, which drives up data usage for consumer delivery and stokes advances in presentation."HD might be the brand new standard definition and you'll find 4K shows you are seeing at CES that will begin to transition to the home," Darcy Antonellis, leader of Warner Bros. technical methods noted in conversation with Variety's David Cohen. Nevertheless the promises in the cloud needs to be completed with caution Vital CIO Abe Wong mentioned, considering tech enhancements advance with amazing speed as well as the cloud systems are quite recent.InchYou have to have a look at possible vendor lock-in and what continues along with your data once it's [round the cloud]," he mentioned.Because the cloud offers anytime-anywhere utilization of studio content, Antonellis mentioned there is a disconnect involving the services and experience Warner Bros. desires to offer clients and ale network infrastructure to assist people enhancements.The present arguments between Hollywood and Plastic Vally also found the forefront Friday, as studio professionals lick their wounds within the SOPA/PIPA backlash."[Google's] no. 1 goal, as it must be, is always to boost their relevance, their engine. They wish to connect you along with your make least volume of clicks...where there might be tensions have associated with results returned. Once the most current listings for a film appear a piracy site first we'll have a problem with that," Antonellis mentioned.The present media attention on Wikileaks and hacktavists org Anonymous, that are presently a menace towards the art galleries data and bottome by marketing total Internet freedom whatsoever necessary, might galvanize Hollywood's IT honchos to bolster their security."Things like Wikileaks have really changed the sport. Just as it is great in the firewall doesn't always mean it's safe" Leo Collins, an individual consultant to Oracle as well as the moderator in the studio CIO panel mentioned. Contact the number newsroom at news@variety.com